Sweet Caroline

Atypical restaurant of American food
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Fictive Project Details

Client: Sweet Caroline

Date: 2nd Jannuary, 2017

Context :
Sweet Caroline is a restaurant which concept is dedicated to families and to nostalgics of the 60's. His founding principle is the fusion between a restaurant and a place where music and atmosphere are of origin.
Problem :
Within the framework of the project, the concrete problem which settles is the opening of a new place of American typical reastaurant with a warm atmosphere while staying in a context in direct link with the 60's.

Coffee Cups
Lines of Code

Case study

Sensitize to the new catering service to develop loyalty of customers and assure a good brand-building.


The set of the elements which will need the customer to ensure the opening of his restaurant on January 8th, 2017 are : a visual identity in agreement with the theme and a communication pack.


Manage the production of a brand universe in a limited time, with constraints and specifications to be respected, follow-up and group work.