Fictive Project Details
Client: LES 2 MARMOTTES
Date: 1st Febbuary, 2016
In Bons-en-Chablais, Haute-Savoie, this small company been born in 1976 proposes a selection of infusions of natural plants.
Jean-Marc and Josiane Stezyckiet, two big lovers of plants, decide to acquire in 2004 the company losing momentum.
The first strategic decision is to make a rise in the range of products and to innovate by proposing a range widened by herb teas and by infusions, which does not miss to seduce a wider and younger target.
The company decides to seize a new opportunity by establishing on the market fruit-based cool drinks and crash. For it, the company calls on to a design agency to create a summer declension of the identity of marmots, the packaging associated with the new product as well as the communication presses.