Client: Le Sous - Marin Jaune
Date: 15th October, 2015
Binôme: José Grunenwald
The Yellow Submarine is a food truck situated in the region of Lyon. Serving young and dynamic customers, the food truck has its regular weekly emplacements and takes its identity from the famous song of The Beatles. This food truck proposes traditional, regional cooking with a touch of madness from the 80’s.
The implantation of the food truck in the region of Lyon started in 2012. The problem with the advertising of the business has hence arrived at its highest level. The aim, in the creation of a visual identity for The Yellow Submarine, was to transmit the traditional spirit using the combination of flavours together with sensations from the 80’s.